Case Studies

Recruitment Industry Case Study

Several successful small and multi-national Recruitment Agencies are now strong advocates for eMarketing when it comes to reinforcing their brand management, optimizing customer relationships, maximizing workflow and importantly increasing sales whilst reducing expenses.

These agencies have found that by introducing email and SMS into their traditional marketing mix, they are achieving new candidate acquisition, customer retention and client loyalty rates at a much higher percentage whilst reducing operational resources and costs.

Rydges Hotels Case Study

Established in 1988 Rydges Hotels & Resorts is a rapidly expanding Australian-owned hotel chain with over thirty hotels in Australia, New Zealand, United Arab Emirates, Thailand and the United Kingdom.

Rydges South Bank was the first of the Rydges Hotel Resorts to begin using the system in an effort to increase sales and customer communication. 18 months on, Rydges Hotels throughout Australia are using the system for a variety of marketing communication activities.

Ray White Case Study

Ray White Commercial Australia is one of Australia’s leading Commercial Property Groups, and part of the Ray White network which boast sales of $24 Billion annually through 700 plus offices. Head quartered in Brisbane's Riverside Centre, Ray White Commercial has more than 35 offices and 300 staff.

An eMarketing system was first adopted by Ray White Commercial Head Office in an effort to provide agents with superior marketing abilities. Specifically, the agents required access to a D.I.Y emarketing system that could allow the easy creation of impactful eBrochures, the targeting of specific buyers groups and the tracking abilities in order to identify interested buyers.