express Features - Email Management
Schedule & Send Email Campaigns
Simply select your campaign, choose your database and hit send! Your email is efficiently delivered at high speed through specialised email delivery servers. You can even schedule a series of campaigns to go out at specific intervals with reports being provided on the successful execution of each send.
Emails can be scheduled for sending at any point in the future. Simply select the time you'd like the email sent and a report is delivered to you upon successful delivery of your email campaign
Registration Forms
Build your databases from website forms. Each database you create automatically creates web registration forms that can be used on websites, within emails or on Desktop computers as a quick and easy method if inputting data. Forms can be easily branded with logos, images and background colours. Web Forms are the ideal way to build customer lists through newsletter registration, contact us & enquiry forms and online surveys.
Trigger Based Emails
Automated email responses can be set up creating a closed loop sales process. When customers enquire for information, sign up for a newsletter, or request information specific to a product, automated email brochures can be triggered. Reports are provided enabling you to view actions/responses to these emails.
CRM Functionality
enews express's new customer contact history functionality allows you to view all customer contact history whether by email, phone, or meeting. You can also track per database member, which emails have been sent and what activity has taken place from each marketing campaign.
Customer Detail Updates
Each marketing campaign you send out can include a Profile Update function allowing your database of contacts to update their personal profile. You can even hide specific information that is for company use only (i.e., profiling as a VIP customer). Statistical reports allow you to see update profile activity per campaign.
This is also a great way to begin profiling your database if you only have an email address to start with.
Viral Marketing
Increase your campaign response by inserting a Send to a Friend link. This is a great way to allow recipients to send your email to friends who might also be interested. You can also link your web registration forms within emails allowing new recipients to register for newsletters or enquire about your products and services
Online Surveys
Online surveys can be created within minutes. Survey forms can be customised with your branding and sent out in emails with all responses automatically uploaded into your survey database, allowing you to easily review survey results instantly.
Reports are also delivered with survey results in addition to auto thank you emails being sent to all participants. Data can be extracted into Excel spreadsheets for further processing.
Advanced Search Tools
enews express's search functions allow you to send to your entire database, to new subscribers only or subscribers who haven't yet received certain information.
You can also send to customers based on profiles, such as all customers who live on the coast and purchased within a month or to all double opt in recipients only.
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