express Features - Reporting & Administration

• Reporting
• Statistics
• Administration
• Help
• Spam Act Compliance
  

Reporting

enews express provides comprehensive 3D pie chart reporting on all aspects of sent campaigns. Understand your customer's actions provides insight in order to improve your marketing effectiveness.

Statistical Results

Reports provide detailed information on the following from each email sent:

• Number of emails received
• Number of email opened
• Percentage of HTML to Plain text
• Links clicked (Unique vs. Total)
• Who actually clicked links
• Click through rate as %
• Forward to Friend Activity
• Un-subscribers and bounced emails
• Number of profile updates
• All statistical data can be downloaded into usable reports.

Reports also detail total number of emails sent, number of databases, total number of new subscribers since last period and total number of un-subscribers.

Administration

enews express's administration section enables you to:

• Add sub users
• Restrict access to specific areas such as databases or campaign creation
• View history of account usage
• Manage billing and pay online

Help

enews express's Help includes:

• Training Wizards that walk and talk you through the main system features within 5 minutes allowing you to create a database, send an email and check your results.
• Live support
• User Guides (online and PDF)
• FAQ's
• Glossary
• Post a Question – instant response

Spam Act Compliance

enews express has a number of inbuilt features to make Spam Compliance simple and manageable.

• Consent – Confirm individuals' consent with double opt-in functionality
• Identify – A facility to ensure accurate sender information is included at the bottom of all emails
• Unsubscribe – Automatic unsubscribe facility provides you with reports and methods to maintain clean lists even when managing on and offline databases